Wikipedia Commercial Character Design
![](https://image.jimcdn.com/app/cms/image/transf/dimension=535x10000:format=jpg/path/s591195798603af65/image/icc3b5d9a7029628a/version/1378090435/image.jpg)
Commercial Character Design is the process of creating and utilising characters to enhance or publicise a commercial entity through design.
Design Process
Examples of characters which have been designed to be used in a commercial application are found throughout the modern world, on advertisement billboards, murals, graphic marketing within interior spaces and within recent years, as animations on the Internet. A character can appear in two dimension (2D) or as a three dimensional design (3D) as modelled using a computer or traditionally sculpted. Commercial entities use characters which are designed to embody a brand image or enhance a sales campaign.
Well-Known Designers
Well known design companies include, within recent years:
Walt Disney, Animators and Cartoonists
Leo Burnett, Copy - Advertisers